A complete acquisition + automation system for water treatment, filtration, and softener installers. We run your Meta ads, build your funnel, and connect your AI suite — receptionist, database reactivation, and speed-to-lead — all feeding directly into your booked calendar. No missed PFAS calls. No quotes lost to faster competitors. No leads slipping through while you're on a service truck.
Founding cohort closes May 20 · 3 of 10 spots remaining · Founding rate locked for life
Two sides feeding one engine: Meta ads + a lead funnel bring you PFAS-worried homeowners and well-water households. Three AI tools (receptionist, database reactivation, speed-to-lead) qualify them and book free in-home water tests directly into your calendar — 24/7, even at 11pm right after the news segment runs.
Most water treatment contractors don't have a marketing problem — they have a response-time problem. PFAS-driven calls come in at 11pm right after the news segment runs. Free water test requests get web-form-submitted on Sunday. And then the leaks start: missed calls during service days, slow follow-ups, dropped estimates lost to franchise dealers. The more PFAS hits the news, the faster the pipeline leaks.
A homeowner sees the 6pm news segment about PFAS in their water system. By 6:05pm they're dialing every water treatment company on Google. The first one who picks up books the free in-home test — and that's almost never the office that closed at 5pm. Speed-to-lead determines who books the appointment.
~50% of PFAS panic calls lost to voicemailHomeowner gets your water test results showing high hardness or PFAS contamination. You quote $5,800 for a whole-home softener. They don't respond. You don't follow up. They get two more quotes and pick a Culligan or Kinetico dealer that called them three times. You lost a $5,800 system because of timing, not water quality.
$60K-$180K dormant quote pipeline"Schedule a free water test" forms get submitted at 11pm after a news cycle. Your team sees them at 9am the next day. By then the homeowner has already booked a competitor who texted back in 60 seconds.
3-5x ROAS sitting on the tableWe don't get paid until your math works. Here's the realistic 90-day picture for a typical water treatment / filtration contractor with our full system installed. The kitchen-table close rate makes this niche unique — water test results sell themselves.
Translation: We deliver 50 qualified homeowners with their water tested in front of them — and at 40-60% close rates, that's $80K–$120K closed in 90 days. Plus recurring salt + filter + service revenue for years after. Even at a conservative close rate, you're netting roughly 9-13x our agency fee. And if we miss 50 booked water tests, we work for free until we hit it. Period.
Most agencies hand you raw leads and hope your team converts them. We control the entire pipeline — from the moment a homeowner searches "is my water safe" or "PFAS test near me" to the moment they're booked on your in-home water test calendar.
Meta ads engineered specifically for homeowners actively searching for water filtration, softeners, PFAS testing, and well water solutions in your service area. Pixel + Conversions API installed. Audience targeting locked to PFAS-concern intent signals, well-water household demographics, hard-water symptom searches, and post-news-cycle anxiety. Live within 5-7 business days.
Our AI Receptionist responds instantly to every web form, missed call, and inbound water-quality inquiry — including 11pm news-driven calls. It qualifies the prospect (homeowner status, water source — well or municipal, top concern, family situation), books the free in-home water test, and routes appointments directly into your tech's calendar as same-day or next-week slots.
Our AI doesn't just qualify the good prospects — it ruthlessly DIS-qualifies the wrong ones. Homeowners outside your service area, renters who can't authorize whole-home installations, "just curious" callers without a real water concern, apartment dwellers — all filtered automatically. You only meet with prospects who have a real water issue, own their home, and have authority to buy a system.
Most water treatment contractors come to us with strong word-of-mouth but a leaky intake process. Some need only the AI side. Others need the full PFAS-driven acquisition + automation engine. Founding cohort closes May 20. New clients after this date pay full standard rates with no founding discount.
No upsells. No "premium" add-on required. Founding cohort members on Tier 02 get the complete acquisition + automation engine from Day 1 — locked at the founding rate for life.
We're confident enough in this offer to keep working at zero cost until we deliver. Water test bookings are our most measurable deliverable — and the kitchen-table close rate makes the ROI math overwhelming.
If our system doesn't deliver at least 50 booked in-home water test appointments on your calendar within 90 days — equivalent to $200,000+ in pipeline value at $4K avg system ticket — we work for free until you do. We keep running ads, optimizing campaigns, and managing your AI Receptionist at zero additional agency fee until you hit 50 booked tests. No catch. No fine print.
"Booked water test" means: a homeowner in your service area who provided their address, indicated genuine interest in water testing or filtration, and committed to a scheduled in-home water test on your calendar. Tier 02 clients only — requires minimum $75/day ad spend for the full 90 days. Tier 01 guarantee measured against booked tests from existing lead sources + DB reactivation only.
Simple — if we don't deliver 50 booked water tests in 90 days, we work for free until we do. We keep running ads, optimizing campaigns, and managing your AI Receptionist at zero additional cost. We can make this guarantee because we control the entire pipeline (ads + AI intake + calendar booking) instead of just sending you raw leads. The free in-home water test is also a much easier "yes" than most home-service offers, so the math works in our favor.
Tier 01 ($1,500/mo) is the AI automation engine — receptionist, database reactivation, speed-to-lead. It plugs into your existing lead sources (referrals, Google ads you already run, truck wrap inquiries, etc.) and stops the leaks. Tier 02 ($3,000/mo) adds the full lead generation stack on top: Meta ad campaigns, custom creative, landing pages, pixel setup, audience targeting. Most water treatment contractors with strong word-of-mouth start with Tier 01. Most who want to scale beyond referrals go to Tier 02.
Water treatment avg ticket is ~$4K vs foundation's $8K-$15K. A higher booking number keeps the math attractive — 50 booked water tests at the industry-standard 40-60% kitchen-table close rate = 20-30 sales × $4K = $80K-$120K closed in 90 days. Plus the free in-home test is a much easier "yes" than a paid foundation inspection, so we book more.
Tier 01: 5-7 business days from signing — your AI Receptionist is live first, then DB reactivation. Tier 02: 10-14 business days — same as Tier 01 plus 5-7 additional days for Meta ads to be reviewed and approved. From signed agreement to first water test booked: usually 10-21 days total depending on tier.
No (Tier 02 only). The Tier 02 agency fee covers our service (ad management, creative, AI Receptionist, automations, reporting). You pay your own ad spend directly to Meta — typically $75-150/day for water treatment contractors. We recommend $100/day during PFAS news cycles or after summer drought-driven well-water concerns. Minimum spend to qualify for the 50-test guarantee is $75/day.
Most of our water treatment clients had ads running before us — usually with poor results because the agency didn't understand the niche. We migrate everything cleanly without losing your data or pixel history. If you're under contract with another agency, we'll wait until that contract ends. We won't ask you to break a contract.
No. We train it on how you actually answer — your greeting, your tone, your free-test offer. You'll hear it on a real call before it ever goes live. It handles concerned parents calmly, with empathy, walks them through what the free water test covers (PFAS, hardness, 12+ contaminants), and books them on the spot.
They're tough competitors because they have strong brand recognition and regional dealer networks. But they're also slow on intake — local Culligan dealers often route calls through national call centers that go to voicemail after-hours and respond to web forms in 24-48 hours. Your AI Receptionist + Speed-to-Lead beats them on response time every single time. Speed wins PFAS-anxiety calls. Period.
Cohort agreements include a 6-month minimum so we can deliver on the 50-in-90 guarantee. After 6 months, no lock-in — month-to-month. The only thing that locks permanently is the founding rate — once you cancel, you forfeit your $1,500/$3,000 locked-for-life pricing. New customers post-May 20 pay full standard rates with no founding discount available.
You're one of 10 water treatment contractors we're accepting at this rate. 3 spots remaining. After May 20, the founding rate closes and new clients pay full standard rates from day one with no founding discount. Today we sign the agreement, kick off onboarding immediately, and your system goes live within 14 days.